Product-Harm Crisis Research Paper Example | Topics and Well Written Essays - 1000 words

Product-Harm Crisis - Research Paper interpreterProduct-harm crisis emerges when consumers and the general population commonize the negative effects of a given harvest-tide in the grocery store (Zhao, Zhao, & Helsen, 2011). Placing a product at the center of product-harm crisis follows the observation that it is either harmful to the consumer, or it fails to meet the essential quality and standards of production. In other words, a defective product could spur a highly bare debate over the underlying negative effects of using the product in question. Once the public becomes engaged in the issue, the affected business enterprise must work towards addressing the problem as hygienic as restoring customer trust.In other instances, a product may not necessarily be defective but a crisis could still occur. Yannopoulu, Koronis, and Elliot (2011) note that product-harm crisis will emerge if the public debates potential product contamination or even reports harm emerging from the consum ption or use of a contestable product. In other words, negative publicity is a recipe for product-harm crisis when a given product becomes impugnable in terms of quality, standards of production, and the credibility of its benefits to consumers. Following product-harm crisis, voluntary of forced product recalls are highly belike to occur (Vassilikopoulou, Lepetsos, Siomkos, & Chatzipanagiotou, 2009). The affected company could make a proactive move and recall products in question, or the government could force the recall through relevant agencies.Factors and events leading to product-harm crisis are many and different. Both natural and human-driven factors could contribute to product-harm crisis. From a natural point of view, factors beyond the control of the company lead to the occurrence of product-harm crisis. Factors such as floods, earthquakes, mudslides, or volcanic activities are natural events that contribute to product-harm crisis. In essence, the crisis results from t he view that the product or products in question fail to