Marketing Communication Strategy of Standard Chartered Bank Essay

Marketing talk Strategy of hackneyed Chartered bank building - Essay ExampleThe revenue of the bank is generated more than 90% from the Middle East, Africa and Asia whereas the bank is United Kingdome ground. (About, Standard Chartered confide) The primary nomination of the Standard Chartered entrust was listed in London Stock Exchange and appears in the FTSE 100 Indexes. Till the 23rd December, 2011, the grocery store capitalisation of the Standard Chartered Bank was ?33billion. This capitalization was entitled to the 13th Largest Primary Listing among entirely the listed companies in London Stock Exchange. (FTSE All-Sh are Index Ranking, 2012) The secondary listing of the Standard Chartered Bank was touch on in Hong Kong Stock Exchange and then National Stock Exchange (India). The major stock holder of the firm was owned by the Government of Singapore, owned Temasek Holdings. Background The Standard Chartered Bank named later on the merger of devil original separate ban ks which was working before this merger with the name of The Standard Bank, based on British South Africa and used to be located at The Chartered Bank of India, Australia and china as well. The Bank titled Standard Chartered Bank was founded in 1969 after merger of two independent banks. (History, Standard Chartered Bank) History of Standard Bank The Standard Bank was established in Province of South Africa, Cape in 1862. It was the British bank founded by the Scotsman, John Peterson. The Standard Bank was the identical in financing on development of the Diamond Fields at Kimberley on 1867. The net from north to rising town at Johannesburg was extended after the discovery of gold in 1885. (History, Standard Chartered Bank) History of Chartered Bank The Chartered Bank was founded in 1853 by the Scotsman James Wilson by following the grant of Royal Charter through Queen Victoria. This charter was initiated the very first differentiate from Mumbai, Shanghai and Kolkata in 1858, sub sequently, from the Hong Kong and Singapore after one year. The Chartered Bank start issuing the specie notes of Hong Kong Dollars in 1862 with launching of Suez Canal in 1869 and extended the operations towards China. (History, Standard Chartered Bank) Results of Strategies in grade of Awards Achievement The Standard Chartered Bank achieves many awards apiece year, which is the market recognition in every region of available market. Winning of the awards is the recognition of ideal and streamlined strategies accomplishment. The designing of the strategies was based on the previous research and development of the each region where the branches of the Standard Chartered exists. In the course of research, the management knows the market trend, requirement of the consumers as well as of the corporate and institutional sector. Furthermore, it relies on the market segmentation and providing the advantageously availability of the innovative financial products which covered the wide r ange of customers. The employees of the Standard Chartered Bank are well qualified and experts in industry and well diversified employees. The proper training and development provides to each employee after detailed observation and analysis. There is most influential and diversified environment for workers who face the new challenges every day with new dynamic. The strategy planned by the management of the Standard Chartered Bank for the each origin of the focused market separately by considering the culture, religion, language and norms of the