To Determine Social Media Usage Among Malaysia Student Media Essay

To regulate tender Media Usage Among Malaysia Student Media EssayRecent year suck up shown a worldwide growth pattern in tender interaction in digital media to a greater extent(prenominal) knows as well-disposed media. Today more than hundreds of millions net substance absubstance abuser tot alvirtuosoy anyplace the world figureed thousand of br separately media sites. well-disposed media come out parallel with various technological affordances, documentation with a wide range of interests and practices. While, their key technological features ar slightly consistent and the lasts that emerge around neighborly media sites be varied. Most sites verify the maintenance of pre-existing friendly net chokes, but others help strangers connect found on reasons, sh atomic number 18d interests, political views, or activities.Universal McCann (2009) conducted an extensive determine on societal media usage among 232000 active internet users in 38 countries during spring 2009. This body of work showed that neighborly con totption of digital content is both highly penetrated among active internet users or remedy festering rapidly. anyway that, through this study to a fault understand out that consumers continue to clomp to digital destinations in order to create and sh be content, but they atomic number 18 now becoming more selective in terms of where they ar doing it take ond the tools of loving media are starting to coalesce on to a single broadcast type, namely the genial lucre. tally to Universal McCann (2009), 17 percent of active internet users globally now access the internet on the move, in others words internet and kind media use are becoming more mobile. favorable media platforms as well as are becoming more multi-media and the number of bloggers and well-disposed nedeucerk users who cast off uploaded photos, videos, music and widgets has continued to educate since the last study conducted in 2007 until 2008. From this learning, in that respect is no doubt at all that genial media increasingly important and become a culture for pack all over the world in this era twenty- prototypic century.Background of the studyThis study lead carry out in Universiti Utara Malaysia because educatees are not exceptional as the active internet user and they sire a higher access to the internet especially in diversity types of affectionate media. It is to a fault because umpteen students are teenager and still young. Usually, at this age the student have a higher commit to do something that their thumb interesting and something new. Commonly, student lead use many type of brotherly media depending on their reasons. Sometimes, they visited social networking sites, collaboration websites, creativity work sacramental manduction sites and others type of social media to get any culture, to make a discussion, to keep in touch with friend, for media sharing, ego pre displaceation and debate, social ne tworks, referencing and recommendation services and many else.Problem rehearsalCurrently, social media become phenomena to all internet users not only in Malaysia but all over the world. According to the recent report, more than 30% teenager neglecting their school and similarly family because spend a long time to access social media. We idler agnise that young became addicted to social media. genial media addiction pass on occur when people visited websites regularly without any motive, goal and became of their habit every day. Social media addicted is more likely to happens to a university student that have a greater access to the computer. So, this seek will conduct a study in Universiti Utara Malaysia to identify the social media usage among Universiti Utara Malaysia student and excessively to determine the factors that trigger them to take grapheme in social media.1.3 enquiry questionThis re depend aims to practise the following questionWhat are the social media usa ges among Universiti Utara Malaysia student and what are the factors motivate them to take get off the ground in social media?1.4 Research objectiveResearch objective has nominateed belowTo determine social media usage among University Utara Malaysia student.To determine whether social media usage among University Utara Malaysia student is motivate by performance.To determine whether social media usage among University Utara Malaysia student is motivate by exhalation time.To determine whether social media usage among University Utara Malaysia student is motivate by information seeking.To determine whether social media usage among University Utara Malaysia student is motivate by social connecter.To determine whether social media usage among University Utara Malaysia student is motivate by entertainment.1.5 importee of the studyA study on internet user regarding social media was through by preliminaryly researchers. However, the author choose to take the ammonium alum as the sc ope of the study as this group is those who are meliorate and expose to technologies changes especially in emerging of variety type social media. They believe through social media they pile gain many advantages and undecomposed information. Hence, this group should be addressed to enhance a better judgment nearly social media and the factors motivate to take assort in social media.The author chooses Universiti Utara Malaysia to conduct this study because Universiti Utara Malaysia is one of the early higher educations in Malaysia. Besides that, this study location at northern peninsular of Malaysia because until now, there did not have any study conduct regarding social media in Malaysia.This study is exacted important because to identified the social media usage and to determined the factors that motivate Universiti Utara Malaysia student to take part in social media. This study excessively was conducted to view growing rapidly all over the world. The previously research abo ut social media should be given a new lease.1.6 mount and limitation of the studyThe studies on the social media usages and demand factors to take part in social media only focused only to the graduates. Graduated are here devoted to College of Business student that consist of undergraduate student and also postgraduates student. The researcher will make Universiti Utara Malaysia student from College of Business as their population and sample will be randomly selected from the population. The limitation of this study is limited to the Universiti Utara Malaysia student only because of timing problem and also reckon problem.Organization of the research projectCHAPTER 2LITERATURE REVIEW inductionIn this chapter earlier studies affiliated to the problem area and more specifically to the research questions, will be discussed. First, previous studies related to the definition of social media from previous research, will be presented. Then, literature regarding the research question fr om first question until the last question about social media usage and motivation factor to take part in social media among Universiti Utara Malaysia student will be brought up in this chapter.2.1 Social mediaFrom the previous research, we feces see there have several definitions of social media given by the previous researcher. The definition that already given by the previous researchers is so variety and there is no clear definition about social media.According to Universal McCann (2009), social media is a platform for social connection and also an application to user generated content. It is a new engaging of online media that can be characterized by user participation, openness, conversation, community and connectedness (Mayfield, 2006). Blog, little blog, RSS, widget, social networking sites, rebuke room, message board, video and photo sharing is included in important of social media (Universal McCann, 2009).According to Universal McCann (2009), social media design is abo ut blueprint platforms and applications for social interaction and user generated content. Social media is a new kind of online media characterized by user participation, openness, conversation, community, and connectedness (Mayfield, 2006). Central social media platforms include blogging, micro blogging, RSS, widgets, social networking, chat rooms, message boards, podcasts, video sharing, and photo sharing (Universal McCann, 2009)Social media is an application and system that can support content sharing, and create purlieu for sociable online that included solution for media sharing, presentation and debate, social network, referencing and recommendation and also sources for create association. It also may include technology platform synergistic television and also mobile retrieve (Karahasanovic Folstad, 2008).According to Karahasanovi Flstad (2008), social media are systems and applications supporting content sharing and co-creation in sociable online environments. This in cludes solutions for media sharing (e.g. YouTube, Flickr), self presentation and debate (e.g. MySpace, blogs), social networks (e.g. Facebook, LinkedIn), referencing and recommendation services (e.g. Digg, Del.icio.us) and co-created association resources (e.g. Wikipedia). Social media may also include technology platforms such as interactive television and mobile phones (Karahasanovi Flstad, 2008).According to Kaplan et al (2010), social media is a group of internet based application that can mannikin ideology and technology foundation of network 2.0 that can allow creations of user generated contents and also exchanges the user generated contents. Web 2.0 can be study as platform for the phylogeny of social media because it represent the ideology and technology foundation that have being seeing as the sum of all way in which people make use the social media (Kaplan et al, 2010).Social Media is a group of meshing based applications that build on the ideologic and technologic al foundations of Web 2.0, and that allow the creation and exchange of User Generated inwardness. They consider Web 2.0 as the platform for the evolution of Social Media because when Web 2.0 represents the ideological and technological foundation, User Generated Content (UGC) can be seen as the sum of all ways in which people make use of Social Media (Kaplan et al, 2010).There have triad requirements in User Generate Content that included study to be published, certain do of creative trial need to be show and lastly need to create right(prenominal) from the practices and routine (Kaplan et al, 2010).According to Kaplan et al, (2010) User Generated Content involve to fulfil three basic requirements in order to be considered as such first, it needs to be published either on a publicly accessible website or on a social networking site accessible to a selected group of people and second, it needs to show a certain amount of creative effort and finally, it needs to have been creat ed outside of professional routines and practices.The compounding of technological drivers likes sum up broadband availability and hardware capacity, economic drivers likes increased availability of tools for the creation of User Generated Content and social drivers likes rise of a generation of digital natives and screenagers younger age groups with substantial technical companionship and willingness to engage online will make User Generated Content nowadays fundamentally distinct from what was observed in the early 1980s. (Kaplan et al, 2010).According to Danah Allison (2007), social media is a web based service that allow user to construct a visibleness either public or semi public profile that will be bound by the system, all will be disceptationed in the system included list of other user that they are connected with and lastly view and traverse their list that they are connected with and other within the systems. The connection is different between sites to sites.Social network sites as web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and lastly view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may depart from site to site (Danah and Ellison, 2007).2.2 Factors motivate to take part in social mediaThey are many factors that can motivate user to take part in social media. It is included because of performance, passing time, information seeking, social connection and entertainment that will be elaborate below2.2.1 Self recipeFrom literature we can find several different reasons why customers visit social media sites. Shao (2008), believe that the user contributed to social media because their need to self expression. This statement also supported by Sirgys (1982) claim that user go toing for the visit that will enhance their self co ncept.Shao (2008) suggests that users contribute because they have a need for self-expression and self-actualization, which is supported by Sirgys (1982) claim that individuals look for experiences that enhance their self-concept.According to Shao (2008), self expression refer to user communicated their own identities and also their individualities. It is assume that user wan to communicate themselves to other person, so other person will know about themselves as they know themselves (Shao, 2008).Self-expression refers to users communicating their own identity operator and individuality (Shao, 2008). It is assumed that people want to communicate themselves to other people, so that others can know them as they know themselves (Goffman, 1959 McKenna and Bargh 1999 Swann, 1983 Shao, 2008).2.2.2 Performancethere are various types of Social Media that need to be distinguished further. However, although most people would probably agree that Wikipedia, YouTube, Facebook, and Second Life a re all part of this large group, there is no systematic way in which different Social Media applications can be categorized.To create such a compartmentalisation scheme, and to do so in a systematic manner, we rely on a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure), the two key elements of Social Media.Applied to the context of Social Media, we assume that a first classification can be made based on the richness of the medium and the degree of social presence it allows.Applied to the context of Social Media, we assume that a second classification can be made based on the degree of self-disclosure it requires and the type of self-presentation it allows.Social media encompasses a wide range of online, word-of-mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer growth or service ratings websites and forums, Internet discussi on boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to name a few. As illustrated by Table 1, social media outlets are numerous and varied.2.2.3 Passing time2.2.4 Information seekingAccording to Shao (2008) cope that the primary use of social media among user is to find information and also to build the knowledge. Users can get technical value from social media through find the specific information that can broadening and increase their knowledge (Shao, 2008).Shao (2008) suggest that the primary use is looking for information and building knowledge. In social media technical value can be seen as the value that the customer gets from finding specific information or just broadening his knowledge (Shao, 2008).Desire to increase knowledge among user are move user to seeking for the information. User not only wants to get information about others and the world but they also want to provide information about t hemselves to others and the world.Shao (2008) argues that information seeking is motivated by users desire to increase knowledge. Users want information about themselves, others and the world (Shao, 2008). Studies show that people are increasingly looking for information on the web, which has lead to sites like wikipedia.org growing rapidly (Shao, 2008).According to Kaplan (2010), the trend of social media can be seen as evolution to the Internet root since World Wide Web already transform to became a platform that can exchanges information between user.The live trend toward Social Media can therefore be seen as an evolution back to the Internets roots, since it retransforms the World Wide Web to what it was initially created for a platform to facilitate information exchange between users (Kaplan, 2010).Shao (2008), argue that users can find and get information about product and services but in some cases, user are more trusted the information that they are getting from others user compare to the information that they are getting from the marketers. probing for information can also be related to reading about products or services. In most cases, users trust information that they get from other users more than they trust information that is provided by marketers (Shao, 2008).According Kim et al, (2010) both members and non-members have two types of facilities to find the information they need on social Web sites. The facilities are keyword-based search engines and browsing. The search engines can be used to look for the names of people, names of groups, and particular UCCs. Browsing can be done on selected groups and UCCs in a particular category. Most sites allow keyword-based search of text-based contents. Some search engines are fairly powerful, while others are crude. The users can also cast the results of keyword-based searches, and groups and UCCs that are suggested as related to the group and UCCs the users currently view. All social Web sites provide categories for the UCCs stored, so that users may browse UCCs in a specific category.2.2.5 Social connectionSocial media can also increase users social interactions, and decreases loneliness or help users bear off their moods (Shao, 2008). These motivations can also be linked to the community aspect of social media, as Tedjamulia et al (2005) suggests that one of the reasons why users choose to contribute is because they feel motivated to do so because of being part of a community.Social Web sites provide various facilities for members to use to communicate with their online connections, that is, friends and other members. These include email, instant messaging, text messaging, and public and private bulletin boards, and even Internet phone services. Such sites as MySpace and Facebook allow their members to use the messaging and phone call facilities of Internet phone services, such as Skype (Kim et al, 2010).Further, according to Kim et al, (2010) on behalf of the members, the sit es beam member updates and notices using emails or text messages to members friends. They also send updates and notices to members of groups. The sites also display friends updates to members public and private boards.For example, Twitter allows members to send mes- sages to friends on what the members are doing. A message, which is restricted to 140 characters, may be sent to friends mobile devices and their Twitter accounts. A member may have one or more followers, and many members may be following a member. Facebook provides a mini bulletin board (called a wall) to post a members message for all friends to see and respond to. LinkedIn provides an answers function to allow members to answer questions posted by other members, and to refer the questions to their online connections.